Transitions

The following images are of models I've created to demonstrate how a person can move from one branded space to another.

In this first model, I focused on places to sit, gradual slope changes, interventions, and making sure each building got an "area" that became a part of its brandscape.

The second model was a little more detailed, and demonstrates the interconnectivity between spaces, multiple paths, and a much more engaging path that pulls the visitor through a series of spaces.

Both of these models are actually physical models, based on the computer models you see above.

What's important in both of these models is that there is no branding. Some of the spaces engage the people in actions that have nothing to do with the brand at all. This was not the intent when I started these models, but proves how important architecture is to how the whole shopping experience works. Were these to to just be boxes on a flat plane with nothing connecting them, there would be no reason for visitors to travel through the space unless they were looking for something in particular. With the spaces in these models, it is apparent that the transitions between experiences work fine without being in the context of a brand, and that the spaces that the brands should be are merely nodes (or destinations) connecting different paths.